Limited Edition.
Seiko Watch 5 Sports Camouflage Yuto Horigome Limited Edition SRPJ39K1. Seiko 5 Sports Yuto Horigome Limited Edition Street Style
First released in the 90s, the SKX Seiko 5 Sports watches were a modernised version of the classics – updating the reliability and durability of the 1960s originals.
The era of Yuto has begun, with this limited edition “camouflage” grey and black dial that takes inspiration from today’s street fashion enthusiasts and features a pressed camouflage pattern. The dial has a richer texture and a changing impression, visible from different angles thanks to a pressed pattern—not a printed one. The watch is fitted with a black silicone strap to enhance the camouflage street style aesthetic.
Yuto Horigome, a well-known skateboarder and gold medallist at the 2020 Tokyo Olympics, has his autograph printed on the exhibition case back.
Yuto started skateboarding at the age of 6 under the influence of his skating father. Yuto has excelled in domestic competitions since he was young and has been able to slide the vertical lamp from childhood. After his move to the US, his skills began to shine. Achieving remarkable results from his first participation in the Street League, the world's most renowned competition, which earning the right to challenge is a success. He grasped his first victory in 2018 and was recognized as one of the top riders in the world in the blink of an eye, winning three tournaments in that same year.
Each limited edition piece comes with its own special box.
Seiko 5 Sports is known for over fifty years of reliability, durability, performance and value.
‘’5’’ represents the original five key features of every Seiko 5 still present today: Automatic movement, Day-date display, Water Resistance, Recessed crown and Durable case and bracelet.
YUTO HORIGOME Limited Edition
Yuto Horigome (skateboarder)
Yuto began skateboarding at the age of 6, influenced by his father, who was also a skater. Since childhood, Yuto could slide the vertical lamp and rank high in domestic competitions from his early teens. His overseas experience was also abundant, but his talents bloomed after relocating to the United States after high school graduation. Even though it was a success to earn the right to challenge the Street League, the world's most renowned competition, Yuto achieved remarkable results from his first participation. He grasped his first victory in 2018 and was recognized as one of the top riders in the world in the blink of an eye, winning three tournaments in that same year. Yuto won the gold medal in the 2020 Tokyo Olympics. The era of Yuto has begun. We have asked him to create his favorite 5 Sports design.
Target segment: Millennials who like products with stories to tell, as well as the former Seiko 5 and current 5 Sports fans.
Purpose of launching/ Market trend:
Add dial design with "Camouflarge" which attaract street fashion enthusiasts.
- These must fit with our target audience.
Sales point / Development story:
- Introduce SKX design with a camouflage design which is now one of standard for street fashion clothings and items.
- Special dial finish for Holigome edition. Camouflage design by pressed pattern, not print, so that the impression changes when you see from different angles, giving the dial a richer texture.
- Yuto Horigome Limited Edition has his signature printed on the case back. ?Limited quantity TBD.
